Psychology teaches us that implicit biases—attitudes we hold on a level below consciousness, and may not even be aware of—can have a heavy influence on split-second decisions.
In a fast-paced activity like driving, with a lot of moving parts in a complex environment, we make those snap decisions all the time. There are obvious safety implications to this, particularly for the most vulnerable road users.
The latest report from the NITC program, Exploring Drivers’ Attitudes and Behaviors toward Bicyclists: The Effect of Explicit and Implicit Attitudes on Self-Reported Safety Behaviors, is a dissertation by NITC fellow Tara Goddard.
With a focus on driver-cyclist interactions, Goddard dives into the social psychology of roadway interactions and comes up with some interesting takeaways for practitioners and researchers.
Before moving to Portland in 2011 to begin her Ph.D., Goddard was the bicycle/pedestrian coordinator for the City of Davis, California, and says that it’s important to understand...Read more