It’s a common occurrence: a digital signboard over the freeway tells you to expect a 15-minute trip, but traffic clears and you arrive in 10 minutes. Or, worse, you hit a clog and arrive in 30 minutes.

Sometimes those signboards, called dynamic message signs, are way off, Portland State University researcher Kristin Tufte found. But sometimes that doesn’t matter.

Tufte examined the signboards, called dynamic message signs, along Portland-area freeways in an OTREC project. Drivers typically reach their destinations earlier or later than the signs told them to expect when a so-called “shock wave” forms or dissipates; that is, when traffic suddenly bunches or clears up.

Currently, only three of the 30 or so message signs in the Portland metro area display travel times. Detectors at freeway onramps feed those signs. As a result, large swaths of freeway without onramps also have no data. To be most useful, new message signs would require more detectors in certain areas.

Take the busy Marquam Bridge in Portland, where busy freeways merge and there is no signboard. “There’s no detection for the whole length of the bridge,” Tufte said. “If you really want to have accurate travel times, you have to have detection there.”

As expected, Tufte found that traffic bunching or clearing in blind zones can throw off the accuracy of travel times displayed. Surprisingly, that inaccurate information is...

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