TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

How Can E-bike Purchase Incentives Grow the E-bike Market?

John MacArthur Christopher Cherry , Luke Jones
The electric bicycle (e-bike) is a low-emission mode of transportation that offers communities benefits in the areas of health, planning, time, cost, street safety, congestion, air pollution, noise pollution, and energy security, among others. Despite the establishment of a stable and growing market, e-bike ownership remains prohibitively expensive for many people. Across the world, incentive programs have emerged as a popular technique in the effort to bridge the chasm of e-bikes' technology… Read More

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More