Understanding Market Segments for Current and Future Residential Location and Travel Choices

Kelly Clifton, Portland State University


  • Jenny Liu, Portland State University
  • Roger Chen, Portland State University


This project aims to examine the connections between residential location choices and travel at the household level with an emphasis on identifying current residents' preferences for their future housing, neighborhood and transportation choices (collectively referred to as lifestyle choices) that can be used in scenario planning exercises. The goal is to understand how future lifestyle aspirations relate to current choices. This work builds on a current project, funded by the Oregon Department of Transportation (ODOT), that employs data from the recent Oregon Household Activity Survey (OHAS) to define discrete market segments of lifestyle choices based upon the revealed preferences for housing, neighborhoods and travel. In this proposed second phase, a sample of people in each of these market segments will participate in this study, which relies upon experimental survey techniques and visualization tools to see how these lifestyle preferences may change over the life course and may differ from currently held assumptions about these preferences. Understanding the changes in preferences is key to improving the presentation of residential locations choices in integrated land use and travel demand models. As communities struggle to address challenges related to public infrastructure provision, climate change preparation, energy and natural resource consumption, and the creation of a livable future given present economic uncertainty and constraint, land use and transportation plans have become predicated on certain assumptions about the market for various housing types, residential environments and travel modes. If planners lack faith in the estimates from these models, the long range supply of housing, mix of uses, and other land use characteristics will be insufficient to meet future demands. This research will inform these assumptions and contribute to a more robust understanding of the public\'s desires and how they may be accommodated in future scenarios.

Project Details

Project Type:
Project Status:
In Progress
End Date:
August 31,2014
UTC Grant Cycle:
NITC Round 1
UTC Funding:

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