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Content Type: News Item
Principal Investigator: Nathan McNeil, Portland State University
Learn more about this research by viewing the Summary Report, related publications and the three Final Reports from each phase of the research on the Project Overview page. Hear firsthand from the researchers by watching the August 2017 webinar.

The third and final phase of our bike share equity research project has been published, with new findings from a survey of bike share users.

Riders targeted for equity-focused outreach efforts—lower-income individuals and people of color—were most likely to cite cost savings or discounted membership as reasons why they joined, while higher-income and white users were more likely to cite the convenience of using bike share. Lower-income riders were also more likely to have heard about...

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