Transportation mode choice is often expressed in terms of models which assume rational choice; psychological case studies of mode adoption are comparatively rare. We present findings from a study of the psychology of adoption for sustainable transportation modes such as bicycles, car sharing, and mass transit. Case studies were conducted with current and former participants in PSU’s ‘Passport Plus’ transit pass program, as well as a longitudinal cohort study of first-time winter bicycle commuters. Composite sequence analysis was used to construct a theory of the adoption process for these modes. Our findings suggest that mode evaluation is cognitively distinct from mode selection and has different information requirements. We conclude that public and private organizations could improve the adoption rate for these modes by tailoring their communication strategies to match the commuter’s stage of adoption.

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The video begins at 9:01.

We are committed to making decisions that promote the success and well-being of our campus community. Like an increasing number of universities nationwide, Portland State is taking steps to respond to the global pandemic. Until further notice, all live events hosted by TREC will be online only.

Friday Transportation Seminars at Portland State University have been a tradition since 2000. You can join us online at 11:30 AM.

PRESENTATION ARCHIVE

THE TOPIC

As transit agencies modernize their fare payment systems, opportunities to pay with cash are reduced. This speeds boarding and lowers the cost of operations while also creating new sources of ridership data. Arguably, service is improved for riders as well as payment systems could work across modes,...

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Webinar: A National Scan of Bike Share Equity Programs. Image shows three young women biking away from the camera.

PRESENTATION ARCHIVE

OVERVIEW

Connecting with cities and bike share operators from across the United States, Portland State University conducted a nationwide scan on what programs and initiatives were running to address equity in bike share. The report “National Scan of Bike Share Equity Programs” documents responses from over 70 bike share systems. This resource will help cities and operators navigate the range of actions that have been implemented to make bike share systems more equitable, examine successful strategies employed across the U.S., and understand how those successes (and challenges) are being measured and articulated. In doing so, we hope the report helps bike share systems learn from the experiences of others, innovate, and more quickly move toward greater equity. The research team will be joined by a bike share operator to discuss what they learned, best practices, and where they see the future of bike share equity programs headed.

THE RESEARCH

This webinar is based on a study funded by the Better Bike Share Partnership and the National Institute for Transportation and Communities (NITC) and conducted at...

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Transportation Seminars at Portland State University have been a tradition since 2000. Formerly known as the Friday Transportation Seminar series, we've opened up PSU Transportation Seminars to other days of the week to better accommodate attendance. You can always watch online via Zoom.

PRESENTATION ARCHIVE

THE TOPIC 

As a social determinant of health, transportation significantly contributes to well-being through several pathways. Researchers and practitioners have called for health indicators as one way to integrate public health concerns into transportation decision-making. However, it is unclear how indicators are used and what their impact is on policy. This case study of five cities explored how health-related indicators are being used in municipal transportation plans, whether they are institutionalized into transportation agency...

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The video begins at 0:49.

It has been nearly 25 years since non-motorized modes and non-motorized-specific built environment measures were first included in the regional travel demand models of metropolitan planning organizations (MPOs). Such modeling practices have evolved considerably as data collection and analysis methods improve, decisions-makers demand more policy-responsive tools, and walking and cycling grow in popularity. Many models now explicitly consider the unique characteristics of walking travel, separate from travel by bicycle. As MPOs look to enhance their models’ representations of pedestrian travel, the need to understand current and emerging practice is great.

This project presents a comprehensive review of the practice of representing walking in MPO travel models. A review of model documentation determined that – as of mid-2012 – 63% (30) of the 48 largest MPOs included non-motorized travel in their regional models, while 47% (14) of those also distinguished between walk and bicycle modes. The modeling frameworks, model structures, and variables used for pedestrian and non-motorized regional modeling are described and discussed. A survey of MPO staff members revealed barriers to modeling non-motorized travel, including insufficient travel survey records, but also innovations being implemented, including smaller zones and non-motorized network assignment. Finally, best practices in...

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APPLICATIONS HAVE CLOSED

Registration is open to female and female-identified students in Oregon who will be current high school students in the Fall of 2018.

For the third year in a row, we're hosting an Oregon Summer Transportation Institute (OSTI) for high school girls. This two-week residence camp offers any student entering the 9–12 grade who identifies as female an immersive introduction to the workings of the Portland transportation system.

Half of each day is spent in the classroom hearing from PSU faculty and guest lecturers from ODOT, the FHWA, the Portland Bureau of Transportation, TriMet, the Port of Portland, and various other public and private transportation agencies that operate in the Portland metro area.

The other half is spent outside, in field tours of Portland’s transportation infrastructure and public spaces. Planners, engineers and designers come from all over the country to see Portland’...

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The video begins at 1:44.

Oliver Smith (USP PhD) - Peak of the day or the daily grind? Commuting and subjective well-being

To understand the impact of daily travel on personal and societal well-being, measurement techniques that go beyond satisfaction-based measures of travel are used. Such metrics are increasingly important for evaluating transportation and land-use policies. This study examines commute well-being, a multi-item measure of how one feels about the commute to work, and its influences using data from a web-based survey that was distributed to Portland, Oregon, U.S.A. workers. Valid surveys (n=828) were compiled from three roughly equally sized groups based on mode: bike, transit and car users. Average distances between work and home varied significantly among the three groups. Descriptive results show that commute well-being varies widely across the sample. Those who bike to work have significantly higher commute well-being than transit and car commuters. A multiple linear regression model shows that along with travel mode, traffic congestion, travel time, income, health, job satisfaction and residential satisfaction also play important individual roles in shaping commute well-being. While more analysis is needed, these results support findings in previous research that commuting by bike enhances well-being while congestion detracts from well-being. Implications...

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