Friday Transportation Seminar: Portland’s Transportation Wallet: How Pricing Parking Can Create New Mobility Options

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Friday, November 9, 2018, 12:00pm to 1:00pm PST
Sarah Goforth, Portland Bureau of Transportation
Karl Miller Center at PSU, 615 SW Harrison St., Room 465
PDH: 1 | AICP: 1

Friday Transportation Seminars at Portland State University have been a tradition since 2000. With over 450 seminars presented and recorded (access the archive of seminars here), we host both visiting and local scholars to share the latest in research, technology, and implementation in transportation.


Missed the seminar or want a look back? 

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The Transportation Wallet is one of Portland’s newest parking and transportation demand management (TDM) strategies, designed to reduce parking demand while simultaneously offering new mobility options by bundling transit and bike share passes into one consumer product. Two of Portland’s managed parking districts have elected to add a surcharge to the cost of on-street parking permits, a portion of which is used to subsidize the cost of the Transportation Wallet. Residents and employees in the parking districts are eligible to purchase the Transportation Wallet at a fraction of the retail cost. As an added incentive to increase parking supply, people can trade in their on-street parking permits in exchange for free Transportation Wallets. Since the program’s full implementation in the past year, the number of parking permits issued in the districts has noticeably declined. Wallet holders report they are taking transit and bike share trips more, some of whom are new riders altogether, and many report driving less. The impact of the Transportation Wallet on the overall transportation system is promising, as people are replacing car trips throughout the city, with the highest concentration being in the two parking districts. Planning is already underway to expand the Transportation Wallet to offer more mobility options to a greater audience in more Portland neighborhoods.


    • Understand the intersection of priced parking and TDM strategies
    • Learn how bundling mobility options reduces barriers to access and creates new and more frequent users of transit and bike share
    • Analysis of survey data showing efficacy of the Transportation Wallet 


    Sarah Goforth, Portland Bureau of Transportation

    Sarah is a TDM Specialist in the Active Transportation & Safety Division at PBOT. She specializes in developing strategies for both employer and residential TDM programs and is currently the project manager for Portland’s Transportation Wallet program. Sarah also manages Portland’s on-street bike parking. She earned her MA in Education from Portland State University.


    This 60-minute seminar is eligible for 1 hour of professional development credit for AICP (see our provider summary). We provide an electronic attendance certificate for other types of certification maintenance.


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    The Transportation Research and Education Center (TREC) at Portland State University is home to the National Institute for Transportation and Communities (NITC), the Initiative for Bicycle and Pedestrian Innovation (IBPI), and other transportation programs. TREC produces research and tools for transportation decision makers, develops K-12 curriculum to expand the diversity and capacity of the workforce, and engages students and young professionals through education.