TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.
Research Highlights
Utilizing Ego-centric Video to Conduct Naturalistic Bicycling Studies
Feng Liu Miguel Andres Figliozzi , Wu-chi Feng
Bicycling is enjoying a surge in popularity across the USA but bicycle safety continues to remain a challenge. Cyclists (and pedestrians) are the most vulnerable road users since cyclist-vehicle collisions often result in severe injuries and have high fatality rates with respect to other types of collisions. In particular, intersections are one of the most critical areas in a road network given the high number of conflicts and accidents occurring at these locations.
Existing data collection…
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SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education…
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