Psychology teaches us that implicit biases—attitudes we hold on a level below consciousness, and may not even be aware of—can have a heavy influence on split-second decisions. In a fast-paced activity like driving, with a lot of moving parts in a complex environment, we make those snap decisions all the time. There are obvious safety implications to this, particularly for the most vulnerable road users. That’s why TREC researchers are becoming more and more interested in studying implicit bias… Read More

Abstract Travel by sustainable modes such as public transit, biking, and walking provides positive outcomes for urban residents for the environment and health. Integrating these mode choices into regular travel trips has been challenging for many Americans. The low adoption of sustainable travel modes has been attributed to environmental factors, and to attitudinal and habitual tendencies rooted in an individual’s beliefs and experiences. The proposed project focuses on understanding the… Read More