Donald Shoup, Professor of Urban Planning at UCLA, was a guest speaker and OTREC Visiting Scholar in February 2007. During his visit to Portland, Professor Shoup spoke to 130 members of the Lloyd District Transportation Management Association (TMA), and was the speaker at a WTS breakfast round table. Shoupís presentation at the CTS Seminar, “The High Cost of Free Parking,” drew interested questions and comments from the audience. Shoup presented his thoughts on parking issues in our country, showing aerial photos of gigantic parking lots that do little to enhance communities, giving examples of on-street/off-street parking discrepancies in northwest Portland and explaining how ìfreeî parking is not really free to anyone, including businesses, consumers and drivers. He noted that planning requirements for minimum parking can be arbitrary and contrary to the best urban design practices, and showed how smart parking pricing can benefit communities and those of us trying to find a parking spot.