TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More

Framing Livability: A Strategic Communications Approach to Improving Public Transportation in Oregon

Deborah Morrison Autumn Shafer , Rebecca Lewis
Oregon is recognized as a national leader in improving transportation options and limiting urban sprawl. In the 42 years since Senate Bill 100 launched Oregon's land use planning program, these efforts have gone by different names: "reducing reliance on the automobile," "reducing vehicles miles traveled," "reducing greenhouse gas emissions from transportation," "compact, mixed-use, transit-oriented development," "smart growth," "sustainability," and "livability," to name a few. Despite these… Read More