Mar 25, 2019

OVERVIEW

Today’s youth are tomorrow’s riders, bikers, walkers, voters, and transportation planners. As more transit agencies begin to offer free fare passes to public middle and high school students, it is important to have good marketing strategy in place to encourage transit usage so they don't miss out on the potential to affect behavior change,

Thus, transit agencies need to develop age-appropriate messaging strategies and tactics that promote youth non-car mobility. 

This webinar will present results from a NITC research project that sought to create and evaluate communication messaging that fosters more positive attitudes, intentions, and behaviors related to transit and other non-car transportation options among Portland youth. 

KEY LEARNING OUTCOMES

  • Understand the non-car mobility-related attitudes, intentions, and behaviors of high school and middle school students in various metropolitan areas in Oregon;
  • Identify communication channels and settings that could be most effective with  youth in regards to transportation system information and promotion;
  • Study the data to learn how several existing communication strategy themes promoting non-car mobility were perceived by Oregon youth.

THE RESEARCH...

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Dec 17, 2018
Principal Investigator: Aaron Golub, Portland State University
This Pooled Fund project will begin in 2019, with an anticipated completion in 2020.

THE NEW PROJECT

As transit agencies modernize their fare payment systems, opportunities to pay with cash diminish. This speeds boarding and lowers the cost of operations, while also creating new sources of ridership data. Arguably, service is improved for riders as well, where payment systems work across modes, and in some cases different transit providers, creating a more seamless and simplified experience. Still, about 15% of adults in the United States are without a bank account or credit card, and many rely on restrictive cell-phone data plans or don’t have access to a smartphone. These shares are even higher for public transit users. As transit fare technologies move further from cash, these digitally-excluded riders will find it more difficult to conveniently pay their transit fares.

In the latest project to be funded under the National...

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The Portland Streetcar
Aug 23, 2018
Principal Investigators: Kristin Tufte, Portland State University; Larry Head, University of Arizona
Project Overview: NITC Connected Vehicle Platform / Connected Streetcar Project (pending name change)

Learn more about this and other "Smart Cities" technology by registering for this September 14 workshop.

Connected Vehicle (CV) technology is coming to Portland, Oregon. We're excited to announce the first step in what could be a long-term game changer for the city: during the winter of 2018, researchers from Portland State University and University of Arizona will work with the City of Portland to deploy a test concept of CV tech on the Portland Streetcar.

Primarily funded by the National Institute for Transportation and Communities (NITC), the Connected Streetcar Project is one of the Portland Bureau of Transportation’s (PBOT) 2018 Smart Cities pilot projects, and also part of the city’s ...

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May 10, 2018

WATCH THE RECORDED VIDEO

 
PRESENTATION SLIDES

Miss the presentation or want a look back? You can view the presentation slides here.

OVERVIEW

Every day transit riders ask the same question: when’s the next one coming? To answer this question, transit agencies are transitioning to providing real-time transit information through smartphones or displayed at transit stops. 

The proliferation of transit planning and real time arrival tools that have hit the market over the past decade is staggering. Yet with transit ridership on the decline, agencies can’t afford to ignore the importance of providing accurate, real time information to their customers. Real-time transit information improves the reliability and efficiency of passenger travel, but barriers have prevented some transit agencies from adopting the GTFSrealtime v1.0 technology. A new NITC-funded study in May led by Sean Barbeau of the...

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Oct 24, 2017
Principal Investigator: Jennifer Dill, Portland State University
Learn more about this research by viewing related presentations and download the full manual on the Project Overview page. Hear firsthand from the researchers by tuning in for the webinar on December 4 (recording available post-webinar).

Prepared by TREC, the Federal Transit Administration (FTA) has just released a Manual on Pedestrian and Bicycle Connections to Transit.

TREC Director Jennifer Dill and TREC researcher Nathan McNeil worked with the FTA to develop the manual, a guidebook to creating a robust network for active transportation and transit users.

From defining "access sheds" to linking up transit and bike share, the newly published manual is a rich resource for planners and engineers looking to boost their city's bicycle and pedestrian transit access.

Dill and McNeil built the manual with a special...

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Oct 18, 2017

RECAP: WEBINAR VIDEO + SLIDES

Missed the presentation or want a look back at the slides? Check out the video below or view the presentation slides here.

Webinar: Case Studies in the FTA "Manual on Pedestrian and Bicycle Connections to Transit"

...

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Aug 09, 2017
Principal Investigator: Patrick Singleton, Portland State University
Learn more about this research by viewing the related presentations and the full Final Report on the Project Overview page.

Normally we assume that travel is a means to an end, but the latest NITC report examines other benefits of travel—aspects that aren’t about reaching a destination.

One such benefit is travel-based multitasking. A good example of this is using time on a commuter train to listen to music, relax or get some work done. The simple enjoyment of a walk in the fresh air relates to another benefit, known as subjective well-being, in which the act of travel itself makes a person feel better. These intrinsic benefits can impact travel behavior and mode choice, but our current models don’t have any way to reflect this.

NITC fellow Patrick Singleton investigated the policy and planning implications of this in his dissertation, Exploring The Positive Utility Of Travel And Mode Choice.

"The way we analyze travel behavior assumes people want to get from A to B as quickly as possible. We don’t include the...

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Jul 11, 2017
Principal Investigator: Lisa Bates, Portland State University
Learn more about this research by viewing the two-page Project Brief, related publications and the full Final Report on the Project Overview page.

Lead Investigator Lisa Bates gave a lecture at Portland State University in December 2017. Watch the video or ...
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May 30, 2017

As social media comes to permeate every aspect of modern life, public transit is no exception.

Transit agencies are increasingly making social media an integral part of their day-to-day management, using it to connect with riders about system alerts, live transit arrival information, service disruptions and customer feedback.

However, there is very little evidence to show how effective these efforts really are in achieving agency goals.

Measuring the Impacts of Social Media on Advancing Public Transit, a NITC project led by Jenny Liu of Portland State University, seeks to provide a better understanding of how transit agencies use social media and to develop some performance measures to assess the impacts of social media on promoting public transit.

This project aims to measure how social media actually impacts agency goals like increasing recruitment and retention of transit riders; increasing resources and customer satisfaction; addressing system performance efficiency; and improving employee productivity and morale.

A survey of 27 public transportation providers across the country found that although 94% of those surveyed agencies used some form of social media, only 28% had a social media plan or strategy prior to implementation.

Liu’s research explores the types of performance measures that could...

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