NITC Webinar: Segmenting the Market for Transportation Demand Management Campaigns (Phil Winters and Amy Lester, USF)
Oct 09, 2018

 

PRESENTATION ARCHIVE

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OVERVIEW

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It is a useful transportation demand management (TDM) planning approach to promote travel behavior change. The purpose of this study was to explore a consumer market segmentation technique successfully used in Europe for its applicability to marketing efforts in the United States. Attitudinal and demographic data were collected from 1900 individuals in Florida, Oregon, and Virginia modeled after the European approach. Clustering analysis was applied to divide the sample into segments so that members of the same group share similar attitudes. These include attitudes about various modes, car use, and congestion and environment. A classification model was...

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May 10, 2018

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PRESENTATION SLIDES

Miss the presentation or want a look back? You can view the presentation slides here.

OVERVIEW

Every day transit riders ask the same question: when’s the next one coming? To answer this question, transit agencies are transitioning to providing real-time transit information through smartphones or displayed at transit stops. 

The proliferation of transit planning and real time arrival tools that have hit the market over the past decade is staggering. Yet with transit ridership on the decline, agencies can’t afford to ignore the importance of providing accurate, real time information to their customers. Real-time transit information improves the reliability and efficiency of passenger travel, but barriers have prevented some transit agencies from adopting the GTFSrealtime v1.0 technology. A new NITC-funded study in May led by Sean Barbeau of the...

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