Portland State University

OTREC turned its education efforts on a decidedly younger crowd March 13: sixth graders. A class from Rochester, N.Y., visited Portland on a trip geared toward improving bicycling in their own community.

The students, from Genesee Community Charter School, visited the OTREC offices to learn about active transportation research methods. They took part in group exercises designed to get them thinking about the planning and engineering challenges of transportation systems set up to serve multiple transportation modes.

The highlight of the day came when the students took to Portland’s streets — OTREC’s living laboratory — to conduct research of their own. Armed with bicycle-counter tubes and infrared detectors, students counted cyclists and pedestrians passing on the Broadway cycle track on Portland State University’s campus.

Other students verified the technology with manual counters.

Students moved on to their next stop on a four-day tour of Portland with a better sense of what kind of data researchers collect and how they can use those data to inform policy. Given their experience — the students already have influenced their city on policy ranging from Erie Canal re-watering to an urban art corridor to skate parks — they stand a good chance of using Portland’s lessons to build a bike-friendly Rochester.

National Geographic recently described Portland as the City that “…gets almost everything right; it’s friendly, sustainable, accessible, and maybe a model for America’s future” (Cover story, Dec. 2009). Portland has a shared vision of a livable city, articulated in many different ways. It is seen in neighborhood self-help projects, big municipal investments, enlightened developers that build infill projects consistent with city plans, and the highest recycling participation rate in the country.  Taken together Portland is a city that is environmentally responsible, and conscious of both street level and of global impact of doing things right.

Early History

Arguably, Portland’s first act of ‘building green’ was in 1892, when it built a reservoir network to protect and preserve the sole source of its drinking water, the pristine . Today, this 102-square mile conservation zone provides ample fresh water to a region of half million people

Fast forward almost 100 years and the same ethic motivated Portlanders to reject a Robert Moses-style highway plan...

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A major aspect of transportation planning is understanding behavior: how to predict it and how to influence it over the long term. Transportation models typically emphasize policy variables such as travel time and cost. While clearly important, we hypothesize that other variables may be just as influential, namely, variables related to environmental consequences such as greenhouse gas emissions. This work is motivated by several factors. First, there is evidence from behavioral economics in non-transport domains that providing personalized information regarding environmental impact can significantly modify behavior. Second, applications to transport appear to have potential as many studies find that environmental consciousness influences transport behavior. Third, there are a growing number of transportation websites that are reporting environmental savings. Finally, smartphones provide the technological means to provide real-time, person-specific travel information regarding trip times, costs, and environmental impacts. Results from a computer laboratory experiment will be presented, which indicate that providing informing regarding environmental impacts significantly increases sustainable behaviors. Further, the experiments suggest a “value of green” of around 44-84 cents per pound of CO2 savings.