Bicycle commuters represent a significant chunk of business consumers in Portland, Ore., one of America's most bike-friendly cities. OTREC research in the past year has provided data on how cyclists and other mode users patronize local businesses.

The final OTREC research report is available on the project pageLead researcher Kelly Clifton of Portland State University also presented her findings at the 2013 Oregon Active Transportation Summit in Salem.
The research found that bicycle consumers spend as much money, on average, as those who drive, and that local businesses can make an effort to attract this share of the market. The Plaid Pantry convenience store chain, a participant in the research, subsequently installed bike racks at 12 locations to make them more hospitable to cycling consumers, as first reported in a post on the Bike Portland blog.  
 
Efforts to promote...
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The Beaverton-Hillsdale Highway, pegged as one of Portland’s high-crash corridors, already attracted the attention of city officials worried about safety. They got more help from Portland State University students during the recently completed term.

Students from civil engineering professor Christopher Monsere’s transportation safety analysis course formed six groups, each studying a piece of the corridor. They presented their findings and recommendations during the course’s open house March 19. The presentation drew officials from local agencies interested in improving corridor safety, including the city of Portland, the TriMet transit agency and the Metro regional government.

The student work dovetails with the city’s own examination of the highway corridor, completed in February. In some cases, as with the Shattuck Road intersection, the students came to many of the same conclusions as city officials, said Wendy Cawley, traffic safety engineer with the Portland Bureau of Transportation. Both found that narrowing the crossing distance could make that intersection safer for pedestrians.

One group looked at the Hillsdale area, recommending a “road diet” approach and other livability-minded changes. While it’s “probably a little more than the city will be able to recommend and handle,” Cawley said, the work has inspired...

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OTREC turned its education efforts on a decidedly younger crowd March 13: sixth graders. A class from Rochester, N.Y., visited Portland on a trip geared toward improving bicycling in their own community.

The students, from Genesee Community Charter School, visited the OTREC offices to learn about active transportation research methods. They took part in group exercises designed to get them thinking about the planning and engineering challenges of transportation systems set up to serve multiple transportation modes.

The highlight of the day came when the students took to Portland’s streets — OTREC’s living laboratory — to conduct research of their own. Armed with bicycle-counter tubes and infrared detectors, students counted cyclists and pedestrians passing on the Broadway cycle track on Portland State University’s campus.

Other students verified the technology with manual counters.

Students moved on to their next stop on a four-day tour of Portland with a better sense of what kind of data researchers collect and how they can use those data to inform policy. Given their experience — the students already have influenced their city on policy ranging from Erie Canal re-watering to an urban art corridor to skate parks — they stand a good chance of using Portland’s lessons to build a bike-friendly Rochester.

Efforts to promote active transportation often come up against concerns, from business owners, that any shift away from automobile use will mean fewer customers or less revenue.
 
In fact, this research indicates that, for the most part, how much people spend has little to do with what transportation mode they use.
 
Lead researcher Kelly Clifton of Portland State University, in a recent project, "Consumer Behavior and Travel Mode Choices," does highlight some key differences between transportation modes. People arriving by bus, bike or on foot average more trips per month to convenience stores, supermarkets, drinking establishments and restaurants than do people arriving by car. They also spend more per month at all types of establishments except supermarkets, where the auto users’ greater spending per trip more than makes up for their fewer trips.
 
Clifton...
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This fall, the Friday transportation seminar series at Portland State University has focused on data collection and how information is used to make transportation investments. The Oct. 26 seminar, with the University of Minnesota’s Greg Lindsey, covered tracking and modeling travel behavior.

Engineers and planners alike have relied on traffic counts for their traffic models, but data behind bike and pedestrian travel has been fuzzy. Now, researchers such as Lindsey are offering new methods for conducting bike and pedestrian counts on trails and multiuse paths.

With little guidance from the Federal Highway Administration, Lindsey said, most of the efforts in creating best practices have bubbled up from communities like the Twin Cities, chosen as Nonmotorized Transportation Pilot Cities. Lindsey and his researchers monitored six trails in Minneapolis, using inductive loops and infrared beams.

To address calibration problems and offer validity to their field numbers, Lindsey also sent students into the field to verify counts. The technology allowed for finer-grained detail, especially over a 24-hour period. OTREC Director Jennifer Dill noted, “Too much in the past we’ve lumped “bike and peds” together and your work and analysis is demonstrating that they truly are different modes, with different behaviors.”

Lindsey stressed the importance of conducting this type of research, and measuring our “bicycle miles traveled” and “pedestrian miles traveled” in...

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OTREC has selected its first roster of projects under the new National Institute for Transportation and Communities, or NITC, program. The program’s executive committee chose 19 projects, totaling $1.97 million, under the NITC theme of safe, healthy and sustainable transportation to foster livable communities.

The projects have national implications and reflect priority areas including public health, equity and transit. True to the program’s multidisciplinary nature, projects extend beyond transportation engineering and planning to include sociology, chemistry, economics and more—10 disciplines in all.

While Portland State University, the University of Oregon and the Oregon Institute...

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Faced with fewer children walking or bicycling to school, governments and other groups have sought to reverse this decline. Even when there's money to address the issue, however, local governments and school districts don’t know how best to spend it to get more children on foot or bicycle.

OTREC researchers Lynn Weigand and Noreen McDonald stepped into this void with their project, “Evaluation of Safe Routes to School Programs: Qualitative and Quantitative Analysis of Parental Decision-Making.” Their final report is now available.

Existing research only scratches the surface of how parents decide which mode their grade school-aged children take to school. Weigand and McDonald explored the decision-making process with focus groups and tested a new Web-based survey to supplement the limited information gained from existing paper surveys.

Focus groups, in particular, can explain motivations more richly than can survey questions, Weigand said. Parents might select a single survey response, for example, to mean drastically different things.

“Parents cite ‘convenience,’ but that means different things to different parents,” Weigand said. “For some, it means it’s more...

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In transportation funding decisions, you don’t count until you’re counted. That fact can lead to cyclists and pedestrians, often overlooked in traffic counts, getting less than their share of transportation money. OTREC hosted a conference Sept. 15 to address that problem.

“Without the data, you have an incomplete picture of how the (transportation) system is being used,” said OTREC researcher Chris Monsere, the conference organizer. “And it’s easier to make the case for resources if you know how the system is being used.”

The conference, called the “Bike and Pedestrian Program Information Exchange & Technology Transfer Summit Meeting,” brought together officials from local and state transportation agencies and consultants to share features of the best counting programs and technology. The forum helped bridge a gap between people who count motor vehicles and those who count bicycle and pedestrian traffic.  

“We wanted to raise a little awareness of both sides of the equation,” Monsere said. “There are things both can learn from the other.” <All presentations available  for download at the end of this article>

Nonmotorized counting programs often get large numbers of motivated people involved quickly and have a strong network for distributing results of counts. Motorized counts tend to be more systematic and uniform.

The motorized traffic counts have a jump on their non-motorized counterparts, Monsere said. That’s largely a result of...

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The Initiative for Bicycle & Pedestrian Innovation at Portland State University hosted a weeklong boot camp on bicycle and pedestrian design geared toward transportation planners, engineers and other public officials.

“There’s a dearth of knowledge among most practitioners,” said IBPI Director Lynn Weigand. “Most engineering and planning curricula don’t include any elements of bicycle and pedestrian planning and design.

“There’s an increased demand for alternatives to make communities safer for biking and walking.”

The intensive course, Aug. 15 to 19, featured classroom sessions, discussions, daily field tours of Portland facilities and project applications. Public- and private-sector experts served as program instructors.

For attendees, the program offered the chance to learn how various active transportation concepts fit together in one community.  Tyler Palmer, a division manager with the Moscow, Idaho, public works department, came looking for guidance on his city’s multimodal transportation master plan.

“This is going to be really helpful for us in steering that process,” Palmer said. “It will help give us the tools we need to analyze our system and see what works best.”

Jumping into a master plan without...

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Fixing a community’s pedestrian and bicycle infrastructure issues could be as simple as turning on one’s smart phone in the future. At least that’s the hope of OTREC researchers Marc Schlossberg, Ken Kato, Dana Maher, Cody Evers, and Christo Brehm of the University of Oregon.

In the report, Transportation Planning Through Mobile Mapping (Read The Full Report Here), researchers developed and tested the Fix This Tool, a smart phone application that allows community members to assess problems within their transportation environment. The goal was to create a tool that could be affordably distributed to communities across the country so pedestrians and cyclists can actively participate in improving their means of transportation.

As the desire for reduced carbon emissions, reduced congestion, and reduced public spending on transportation infrastructure grows, many state and local governments are looking to encourage walking and bicycling in their communities as an alternative to cars. However, current data on pedestrian and bike networks are limited and there is little understanding on what constitutes appropriate bike and pedestrian infrastructure. To remedy this, local governments must engage residents to find out challenges current users face and what infrastructure is needed to increase biking and walking by residents.

Previous OTREC research developed a tool built on a GIS platform (...

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