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Today’s youth are tomorrow’s riders, bikers, walkers, voters, and transportation planners. As more transit agencies begin to offer free fare passes to public middle and high school students, it is important to have good communication strategy in place to encourage transit usage so they don't miss out on the potential to affect behavior change.
Thus, transit agencies need to develop age-appropriate messaging strategies and tactics that promote youth car-free mobility.
This webinar will present results from a NITC research project that sought to create and evaluate communication messaging that fosters more positive attitudes, intentions, and behaviors related to transit and other car-free transportation options among Portland youth. While there is no "one size fits all" approach, the Portland-based findings may yield insights that could be adapted for application in other regions.